Pure
https://pure.app
Pure is an international dating app focused on anonymity and fast connections, enabling singles to set clear intentions and start chat quickly. It is commonly used for casual dating scenarios with time-limited discovery. For affiliate publishers in dating, Pure aligns with “anonymous dating” keywords, casual intent pages, and app comparison content.
Pure - Pros
- Strong anonymity and privacy-oriented UX (ephemeral ads/chats, anti-screenshot cues).
- Clear intent-based matching via time-limited personal ads (reduces long-term swiping friction).
- Good monetization fit for the category (subscription-first access control).
- City-based discovery makes travel/temporary matching straightforward.
Pure - Cons
- Higher scam/spam pressure than mainstream dating apps due to anonymity.
- Narrower use-case (casual/short-term) limits broader audience expansion.
- Subscription gate can suppress top-of-funnel conversion in price-sensitive markets.
- Moderation burden is structurally high (adult-adjacent content, harassment risk).
Why It Stands Out
Anonymous, time-limited personal ads optimized for intent-driven casual meetups with privacy-first chat mechanics.
Pure - Facts
- Company : "Online classifieds ag."
- Official launch : 2012.
- Revenue model : Subscription.
- Target age range : 18-35.
- Primary user gender : Male dominated.
- Data encryption : Enabled.
- Two-factor authentication (2FA) : Not available.
- Age verification : Not required.
- Mobile app : Available.
- Content moderation : 6/10.
- User rating : 4.3/5.
- Free access or preview : Available.
- Estimated user count : ~1.2 million.
Pure - Payment options
- Credit card : Available
- Apple app store : Available
- Google play : Available
- Crypto : Not available
Pure - Extra features
- Anonymous profiles
- Time limited personal ads
- Ephemeral messaging
- Incognito mode
- City based discovery
- Video chat with virtual mask
