HER
https://weareher.com
HER is an international LGBTQ+ dating and community app designed for women and non-binary users, combining dating matches with social features. It supports singles seeking dating connections and inclusive spaces for interaction. For affiliate publishers in dating, HER is a strong pick for LGBTQ+ lists, community-led discovery content, and inclusive matchmaking roundups.
HER - Pros
- Strong niche positioning for queer women and sapphic communities (dating + community).
- Community-first features (groups and events) reduce pure swipe fatigue and improve retention.
- Inclusive profile tooling (pronouns, identities, pride pins) supports self-expression and matching.
HER - Cons
- Smaller pool than mainstream apps in less-populated regions, causing weaker local match density.
- Freemium limits can make core interactions feel paywalled for some users.
- User experience varies widely by geography; moderation load is high for safety-sensitive communities.
Why It Stands Out
Queer-built dating plus community (groups and events) designed primarily for sapphic and lgbtq+ connections rather than a generic mainstream swipe experience.
HER - Facts
- Company : "Match group."
- Official launch : 2013.
- Revenue model : Freemium_subscription.
- Target age range : 18-35.
- Primary user gender : Female dominated.
- Data encryption : Enabled.
- Two-factor authentication (2FA) : Not available.
- Age verification : Not required.
- Mobile app : Available.
- Content moderation : 7/10.
- User rating : 4.0/5.
- Free access or preview : Available.
- Estimated user count : ~1.2 million.
HER - Payment options
- Apple in-app purchase : Available
- Google play billing : Available
- Credit card : Available
- Debit card : Available
- Paypal : Available
- Crypto : Not available
HER - Extra features
- Swipe matching
- Direct messaging
- Community groups
- Event listings
- Profile pride pins
HER - Restricted Countries
- China
- Iran
- Saudi Arabia
- United Arab Emirates
- Qatar
